For shared therapy centres · Barcelona & Madrid
Your centre has a vision. But you still can't feel it when you walk in.
I create original, large-scale works that give a shared centre a visible identity: one presence that unites your professionals, and that people notice the moment they walk in.
Free, with no obligation. A limited number of centres each year.
What it's costing you
"How nice" wasn't the goal.
A centre can be well kept and tasteful, and still feel like any other. It doesn't lack taste. It lacks a signature.
- Your best therapists compare centres, and sometimes choose the one that feels more solid.
- Higher rates are hard to justify when the value of the place isn't visible.
- Clients connect with the therapist, but not with the centre.
- Every aesthetic decision becomes a small negotiation, and you're the only one holding the vision.
What changes
One identity, every room.
A common thread across the centre, without erasing how each professional works.
Value people can see.
The difference is felt at the door. It changes how clients and professionals perceive the centre, and what it can charge.
A vision you no longer carry alone.
The space starts working with you, instead of depending on your daily effort.
"I don't know what it is about this place, but I feel different just walking in."What you want them to say
The process
Three phases. One consistent result.
- i.Alignment session.
A structured conversation to define the centre's core identity: its mission, the transformation it supports, its character, and how its professionals work together.
If we continue, its cost is credited to the project.
- ii.Creation.
An original, large-scale work, or a series, made from scratch for your centre. Never an adaptation of an existing piece: a visual and symbolic reading of your centre's presence.
- iii.Installation and interpretation.
Delivered and installed in person in Barcelona or Madrid, placed with intention. Then a guided interpretation of the symbolic logic behind the work, for you and your team.
What's included
Studio Identity Signature
For shared therapy centres. From the first conversation to the work on your wall.
- Core alignment session
- An original, large-format work, or a series of pieces
- Developed specifically for the identity of your centre
- On-site installation in Barcelona or Madrid
- Intentional placement within the space
- Guided interpretation of the work's symbolic language
A limited number of centres each year. Currently available in Barcelona and Madrid.
Book a first conversationIs this for you
This is for you if:
- You're the founder, partner or director of a centre shared by several professionals.
- You have a clear vision, but the place doesn't convey it yet.
- You want unity among your professionals, without imposing your personal taste.
- You see the space as an asset, not a cost, and want it to work as one.
What you're probably thinking
Before you decide.
How do I bring this up with the other therapists without forcing it on them?
That's exactly why the work doesn't start from your personal taste, but from the shared identity of the place. It doesn't impose an aesthetic: it makes visible a presence the centre already has.
We've already invested in furniture and renovations. Does this make sense now?
Yes. Having the container right is one thing; the space having its own character is another. Often a single, well-placed piece changes how the whole centre feels, without redoing anything.
What if we move, or the team changes?
The work is made around the centre's identity, not a room or a person. It moves with you, and stays an anchor as the team evolves.
Emanuele Fortunati, conceptual artist
I don't make wellness decoration. I make pieces that hold a specific presence in a specific space.
With shared centres, the work doesn't begin with a person. It begins with the space itself: its mission, its sensibility, the experience it exists to create. The result is rarely described as "pretty". It's experienced as something that finally feels right.
Exhibited in Florence, Rome, Milan and Barcelona · Collaborations for Milan Fashion Week and the Cannes Film Festival
Start here
Let's talk first, with no obligation.
A free first conversation to get to know your centre, hear what you want to build, and see honestly whether we're a fit.
It isn't the alignment session: that comes later, once we're working together. There's no pressure to decide anything.
I read every request myself, and reply within a few days to arrange our first conversation.